What is The Chosen Method?

The Chosen Method is a strategic framework designed for local service businesses. It focuses on 5 key pillars—Visibility, Trust, Authority, Relevance, and Proof—that determine whether customers choose your business over competitors.

What are the 5 Pillars of Being Chosen?

The 5 Pillars are: 1) Visibility - Can customers find you? 2) Trust - Why should they believe you? 3) Authority - Why choose your expertise? 4) Relevance - Are you the right fit? 5) Proof - What evidence supports your claims?

What is the Chosen Score?

The Chosen Score is a 0-100 diagnostic tool that measures how well your business performs across all 5 pillars. It identifies your strengths and gaps, showing exactly where to focus to become the obvious choice in your market.

Who is The Chosen Method for?

The Chosen Method is built for local service businesses—HVAC contractors, plumbers, electricians, roofers, realtors, dentists, attorneys, landscapers, and other businesses that depend on being found and chosen by local customers.

How much does The Chosen Method cost?

The Starter Kit is free. Chosen Insider membership is $29/month. The Chosen Method Pro is a one-time $49 purchase with lifetime access. The Chosen Audit is $199 for a comprehensive business analysis.

The Framework

The Five Pillars Of
The Chosen Method

Every successful local business shares five common characteristics. These five pillars form the foundation of The Chosen Method.

Visibility+Trust+Authority+Relevance+Proof

The Formula

Visibility + Trust + Authority + Relevance + Proof = Becoming The Obvious Choice

Visibility

Can customers find you?

If people cannot discover your business, they cannot choose it. Without visibility, opportunity never begins.

Without visibility, opportunity never begins.

Google Business Profile

Google Maps

Local Search

AI Search

Website Presence

Trust

Do customers believe you?

Trust is often the deciding factor between two equally visible businesses. People buy from businesses they trust.

People buy from businesses they trust.

Reviews

Ratings

Response Quality

Professional Presentation

Reputation

Authority

Do you look like the expert?

Authority helps customers feel confident in their decision. It reduces uncertainty and positions you as the obvious expert.

Authority reduces uncertainty.

Educational Content

Expertise

Industry Knowledge

Helpful Resources

Market Positioning

Relevance

Are you the right fit?

Even great businesses lose opportunities when their messaging is unclear. The right message attracts the right customer.

The right message attracts the right customer.

Service Positioning

Customer Alignment

Clear Offers

Local Focus

Problem-Solution Fit

Proof

Can you back it up?

Customers look for evidence before making decisions. Proof removes doubt and confirms that choosing you is the right call.

Proof removes doubt.

Testimonials

Case Studies

Project Examples

Results

Customer Success Stories

Where Do You Stand Across All Five Pillars?

The Chosen Score evaluates your business across all five pillars and reveals exactly where to focus first.

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The Five Pillars OfThe Chosen Method